Fiat Strada

From Wikipedia, the free encyclopedia
Fiat Strada
Body and chassis
ClassSubcompact pickup truck
Body style
LayoutFront-engine, front-wheel-drive
PredecessorFiat Fiorino pickup

The Fiat Strada is a subcompact pickup truck (B-segment) produced by the Italian manufacturer Fiat since 1998.[1] It is mainly produced in Brazil and marketed throughout Latin America, whereas the first-generation Strada was also assembled in South Africa and exported to Europe from Brazil.

Based on a unibody chassis with front-wheel drive configuration, the Strada shares its platform with several Fiat subcompact cars such as the Palio, Siena, and Uno. As of 2024, the Strada is the smallest of three Fiat pickup trucks, which include the larger unibody Toro and the body-on-frame Titano.

First generation (278; 1998)[edit]

First generation
Also calledRAM 700 (Mexico, 2015–2021)
DesignerGiorgetto Giugiaro
Body and chassis
Body style2/3-door pickup truck
LayoutFront-engine, front-wheel-drive
PlatformProject 178
Transmission5-speed manual
7-speed CVT
Wheelbase2,718 mm (107.0 in)[3][4][5][6]
Length4,398 mm (173.1 in) (1996–2001)[3]
4,400 mm (173.2 in) (2001–2004)[4]
4,444 mm (175.0 in) (2004–2009)[5]
4,409 mm (173.6 in) (2009–2020)[6]
Width1,665 mm (65.6 in) (1996–2004)[3][4]
1,664 mm (65.5 in) (2004–2020)[5][6]
Height1,505 mm (59.3 in) (1996–2004)[3][4]
1,559 mm (61.4 in) (2004–2009)[5]
1,564 mm (61.6 in) (2009–2020)[6]

Launched in October 1998 in Brazil, the first-generation Strada is the cargo carrying derivative of the "Project 178".[1][7] The Strada was made to replace the Fiat City, a pickup version of the Fiorino, a commercial derivative of the Fiat Uno. The Strada features a maximum loading capacity of 700 kg (1,543 lb) and a cargo space of 1,770 mm (69.7 in) x 1,314 mm (51.7 in).

In Europe the Strada was launched in April 1999 with two engines: the 1.2 Fire petrol with 73 hp (54 kW) and the 1.7 turbodiesel with 70 hp (51 kW).[8]

2001 revision[edit]

In 2001, the model had its first facelift. The new design was made by the Italian design guru Giorgetto Giugiaro. The facelift included a new front and interior. The Mark II series marked the début of an extended-cab version. In 2002, Fiat do Brasil launched the first version of a Fiat Strada Adventure, with "off-road" looks.

2004 revision[edit]

The new Mark III was launched in 2004. It has a revised front and interior design taken from the Palio (and also designed by Giorgetto Giugiaro). Also, a second version of the Strada Adventure was built, with the same features of the Weekend Adventure. It was offered in Europe with the relatively modern 1.9-L JTD diesel engine.

In South Africa, the Strada is offered in four variants: 1.2 Fire MPI EL, 1.6 Torque MPI EL, 1.6 Torque MPI ELX (same as the EL but with colour-coded bumpers and mirrors, electric windows, driver's airbag, and air conditioning), and 1.7 turbo diesel EL. Fiat South Africa also introduced the X-Space model, which stretches the cab by 30 cm (12 in). This model is available in two models, the standard X-Space and the X-Space Adventure (which has similar specifications to the standard 1.6 ELX model). Both X-Space models are powered by the 1.4 Fire MPI engine.

In Europe, it is available only with the 1.3 Multijet 16V diesel engine with 85 hp (63 kW) and Euro 4 standard emission level.


Unveiled in summer 2009, the all-new Mark IV model was put on sale in the end of 2009. Whilst the model shares its name with the previous Strada, a large number of its components are new, including a new bodyshell. For the rest of the South America, the new Strada was introduced in mid-2010. The design is inspired by the Fiat Grande Punto with many elements similar to the latest versions of the family Palio and Siena. The fourth-generation Strada is built in four different versions: Working, the basic version, Trekking, with more goodies, the Sporting for sportier style[9] with aero kit body style, and the Adventure with a locking differential dedicated to off-road use. In 2010, Fiat do Brazil introduced a new double-cab version[10] (also called Strada Cabina Dupla) with four seats, but maintaining the same wheelbase.

The engines used are the Fiat 1.4-L 16V Fire Flex (85 PS) and the 1.8-L 16-V Ecotec Flex (114 PS). For diesel, the 1.3-L 16V Multijet unit with 87 PS (64 kW; 86 hp) is also available.[11]

The Strada was relaunched for Italy and other selected European markets in 2012.[12]


At the end of 2013, Fiat unveiled the latest facelift of the Strada (as a model year 2014)[13] based on the 2009 version. The new Strada introduced a new front fascia and new rear lights, and the double-cab version is available with the suicide-style rear doors. Three versions are sold in South America: Working, Trekking and Adventure with four different body styles.

For the 2015 model year, the Fiat Strada was rebadged by Ram Trucks for the Mexican market as the Ram 700.[14]

In 2018, total sales of the Strada in the Brazilian market surpassed 1.4 million of units.[15]

Second generation (281; 2020)[edit]

Second generation
Model code281[16]
Also calledRAM 700 (Mexico)
Body and chassis
Body style4-door pick-up
Transmission5-speed manual
7-speed CVT
Wheelbase2,737 mm (107.8 in)
Length4,474 mm (176.1 in)
Width1,732 mm (68.2 in)
Height1,585 mm (62.4 in)

The second generation of the Fiat Strada (codeproject 281) was presented on June 26, 2020 in Brazil and is based on the new MC-P modular platform derived from the Fiat Argo with the front MacPherson suspension and part of the cabin taken from the Fiat Mobi model and the rear suspension taken from the Brazilian Fiat Fiorino (327). For the first time the Strada was produced in the double cab 4-door version with 5-seats.[17]

The second generation of Strada introduce the large silver-colored Fiat front logo replacing the previous one, a small Italian flag inserted in the grid and LED light clusters. The side and tail, on the other hand, appear more classic, with the possibility of choosing between the two and four-door versions featuring a different capacity: 720 kg and 1,354 liters for the first and 650 kg and 844 liters for the second. In order to ensure maximum mobility even on rough surfaces, the raised structure allows the car to lift from the ground by 211 mm and a front angle of attack of 24 degrees. The interior reproduces some of the contents of the Fiat Uno (327) produced in Brazil, even if some secondary controls are modified. In addition to the display at the center of the instrumentation, there is also an UConnect 5 infotainment with 7-inch touchscreen, bluetooth, wireless, compatible with Apple CarPlay and Android Auto.

Starting on 18 November 2020, the rebadged RAM 700 saw a new generation for the Mexican market. It is offered in the SLT (regular and crew cab), Bighorn, and Laramie trim levels.[18]


The range of engines consist in the 1.4 Fire EVO Flex 8 valve (85 HP petrol and 88 HP ethanol) of the Endurance versions and the 1.3 Firefly Flex 8 valve (101 HP petrol and 109 HP ethanol) of the Freedom, Volcano and ranch, both with the five-speed manual gearbox gears and simulated 7-speed cvt-type automatic transmission and the E-Locker traction control system. As of August 2023, the Ultra and Ranch versions will feature the new 1.0-liter gasoline/ethanol turbo engine, producing 125/130hp and 20.4 kgfm coupled to a CVT gearbox that simulates 7 gears.


The Strada has 4 airbags, electronic stability control (ESC) Ventilated Front disc brakes and drum brakes in the rear.[19][20]

Latin NCAP[edit]

The Latin American Strada with airbags and ESC received 1 star from Latin NCAP in 2022 under its new protocol (similar to Euro NCAP 2014).[21]


Year Brazil Argentina Mexico
Strada Ram 700
2006 42,344 78[22]
2007 61,328 1,386 381[22]
2008 71,929 833 429[22]
2009 89,968 1,272[23] 490[22]
2010 116,794 3,292[24] 540[22]
2011 118,579[25] 7,051 33[22]
2012 117,455 7,659[24] 229[22]
2013 122,904[26] 7,225[27] 1,236[22]
2014 153,130 5,652[27] 716[22]
2015 98,631 16,299[27] 8,159[28]
2016 59,449 13,882[27] 11,940[27][22]
2017 32,659 7,078[27] 9,815[29][30]
2018 67,227[31] 5,799[32] 9,797[33]
2019 75,973[34] 2,721[35] 7,483[36]
2020 80,030[37] 2,408[38] 8,011[22]
2021 109,099 3,728[39] 5,051[40]
2022 112,456 3,872[41] 8,087[42]
2023 120,608[43] 13,942[44]

See also[edit]

The 1980s Fiat Ritmo was sold as the Fiat Strada in some markets which did not receive the 1990s Strada described here.


  1. ^ a b Matsubara, Vitor (2018-08-22). "Fiat Strada completa 20 anos ditando regras do segmento; relembre história". UOL (in Portuguese).
  2. ^ "Fiat. Fiat In South Africa". Archived from the original on 4 May 2012. Retrieved 16 July 2010.
  3. ^ a b c d "Fiat Strada Trekking - Ficha técnica". Retrieved 26 May 2013.[permanent dead link]
  4. ^ a b c d "Fiat Strada LX - Ficha técnica". Retrieved 26 May 2013.[permanent dead link]
  5. ^ a b c d "Fiat Strada Trekking - Ficha técnica". Retrieved 26 May 2013.[permanent dead link]
  6. ^ a b c d "Fiat Strada Trekking - Ficha técnica". Retrieved 26 May 2013.[permanent dead link]
  7. ^ "Fiat Strada: La "World Car" Fiat tre anni dopo" [Fiat Strada: Fiat's World Car, three years later] (Press release) (in Italian). FCA EMEA Press comunicati stampa. 24 April 1999. Archived from the original on 2018-10-11.
  8. ^ "Fiat Strada lancio europeo" (in Italian). FCA EMEA Press comunicati stampa. 29 April 1999. Archived from the original on 2018-10-11.
  9. ^ "Nova Fiat Strada Sporting" (in Portuguese). Sobre Carros. Retrieved 26 May 2013.
  10. ^ "Fiat Strada doppia cabina" (in Italian). Retrieved 1 July 2009.
  11. ^ "Argentina: Fiat Launches Strada Multijet". Archived from the original on September 15, 2011. Retrieved 8 March 2010.
  12. ^ "Fiat teams up with an Italian clothing company for special edition Strada". Retrieved 3 March 2012.
  13. ^ "Fiat Strada 2014 (facelift)". Archived from the original on May 14, 2014.
  14. ^ "Fiat Strada Turns Into the Ram 700 for Mexico". CarScoops. October 31, 2014.
  15. ^ "1.4 million unit sold in Brazil".
  16. ^ "Fiat continúa con el desarrollo de la nueva Strada en sintonía con Toro" (in Portuguese). 26 August 2019. Retrieved 12 June 2020.
  17. ^, ed. (7 April 2020). "FCA's New 2021 Fiat Strada Is A Small Pickup Truck For South America". Retrieved 12 June 2020.
  18. ^ "RAM 700 2021: Precios, versiones y equipamiento en México". 18 November 2020.
  19. ^ "Test Drive Fiat Strada Volcano". Revista Auto Test Digital. January 12, 2022.
  20. ^ Castañeda, Fabián Rojas (August 23, 2021). "RAM 700 2022 en Colombia: Precios, versiones y características".
  21. ^ "Latin NCAP latest results: Fiat Strada / RAM 700 surprises with only one star". LATIN NCAP.
  22. ^ a b c d e f g h i j k "Registro administrativo de la industria automotriz de vehículos ligeros".
  23. ^ "Sales of Fiat cars in Argentina 2009-2008-2007".
  24. ^ a b "Sales of Fiat-Alfa Romeo in Argentina 2012-2011-2010 | Vendite di auto FCA in Argentina".
  25. ^ "Sales of Fiat in Brazil 2012-2011-2010 | Vendite di auto FCA in Brasile".
  26. ^ "Sales of Fiat-Jeep in Brazil | Vendite di auto FCA in Brasile".
  27. ^ a b c d e f "Sales of Fiat-Chrysler in Mexico | Vendite di auto FCA in Messico".
  28. ^ "Los 30 vehículos más vendidos en México durante 2015". Autocosmos. February 10, 2016.
  29. ^ "Los 30 vehículos más vendidos en México durante 2017". Autocosmos. January 31, 2018.
  30. ^ "Los autos más vendidos en México de enero a mayo 2017". El Universal. June 6, 2017.
  31. ^ "Ventas 2018, Brasil: Volkswagen crece con fuerza". Autodato. January 18, 2019.
  32. ^ "Ventas 2018, Argentina: Jeep logra ingresar al Top 10". Autodato. January 8, 2019.
  33. ^ García, Enrique (January 11, 2019). "Ventas 2018, México: El año de Suzuki". Autodato.
  34. ^ "Ventas 2019, Brasil: El año cerró en positivo". Autodato. January 8, 2020.
  35. ^ "Ventas 2019, Argentina: Una caída del 42,7% marcó el peor registro en 13 años". Autodato. January 2, 2020.
  36. ^ "Ventas 2019, México: La mayor caída en diez años". Autodato. January 17, 2020.
  37. ^ "Ventas agosto 2020, Brasil: el Fiat Strada en su mejor momento". Autodato. September 21, 2020.
  38. ^ "Así fueron las ventas totales en 2020".
  39. ^ "Las pick ups más vendidas de 2021". January 18, 2022.
  40. ^ "Las pick-ups vendidas en México durante 2021". Autocosmos. February 10, 2022.
  41. ^ "Así fueron las ventas en diciembre (y totales) 2022". (in Spanish). 2022-12-29. Retrieved 2024-03-25.
  42. ^ García, Gerardo (2023-01-06). "Los 371 autos más vendidos de México en 2022: el ranking completo con todos los modelos". Motorpasión México (in Spanish). Retrieved 2024-04-11.
  43. ^ "Carros mais vendidos do Brasil em 2023". AUTOO. Retrieved 2024-01-15.
  44. ^ García, Gerardo (2024-01-10). "Los autos más vendidos en México en 2023: así queda el ranking con los 389 modelos". Motorpasión México (in Spanish). Retrieved 2024-04-11.

External links[edit]